Barnsley announced the deal with HEX.com last week and had the firm's logo on their front of their shirts in Saturday's 1-0 win over Cheltenham Town in League One.

"Following recent events and a subsequent investigation, the Club has assessed its relationship with its front-of-shirt sponsor and has taken steps to end that relationship with immediate effect," the club said in a statement.

"The HEX.com logo will not appear on the team's kits going forward. Further comment will be issued in due course."

Homophobic tweets from two individuals credited by HEX.com's Brent Morrissey when the deal went through circulated on Twitter after the announcement and were highlighted by Barnsley supporters.

The club said on Tuesday they were "investigating the background to these posts". Morrissey released a statement on Twitter on Wednesday, August 10th saying the two individuals were not associated with HEX.com or the deal "in any official or legal capacity".

Barnsley will continue their League One campaign away at Derby on Saturday, August 13th.