The former Manchester United and Juventus star has made his playing comeback with Monaco in recent weeks.
And he has now become a shareholder and ambassador for Saudi Arabia's Al Haboob - the world's first professional camel racing team competing across the United Arab Emirates and the Gulf.
Pogba, 32, told BBC Sport: "I've watched my fair share of (camel) races on YouTube and spent time doing research in my spare time trying to understand the techniques and strategies.
"And what stood out to me is how much dedication it takes from everyone involved. At the end of the day, sport is sport. It demands heart, sacrifice and teamwork.
"People might not realise it, but sport always connects in some way.
"Whether it's football, camel racing, boxing - the foundations are similar. You need determination, you need focus, you need discipline and grit. That's what makes champions at the end of the day."
Al Haboob co-owner Omar Almaeena also said: "Paul's involvement is transformational.
"His influence, leadership, and passion for cultural storytelling reflect exactly what Al Haboob stands for. This partnership is about more than racing; it is about sharing a heritage that deserves global recognition."